We're recruiting for a well-established British fashion company, specifically for their head office based on the outskirts of Hemel Hempstead, looking for someone to join their marketing team as a Marketing Executive. 

Within this role you'd be working very closely with the Head of Marketing, supporting on marketing and promotional activity and a focus primarily on the creation and implementation of the store marketing strategy to drive sales and customer engagement and develop the brand profile.

You'd be working from their offices on the outskirts of Hemel Hempstead, as such you will need to be able to drive, this is a non-negotiable due to the location. 

Typical working hours are Monday to Friday and 37.5 hours a week, with some flexibility on how you'd structure those hours and shift them around when needed too - The team typically do go into the office and work together quite a lot, but hybrid working is flexible and available, but the need to be able to easily get into the offices via your own transport is a must. 

Ideally we're looking for someone with a marketing degree, previous experience working in a marketing role and if you've got an interest in fashion, even better! 

The role is paying £32,000 along with some perks to the job including great product discounts and bonuses, increasing annual leave, your birthday off work as standard and great career progression opportunities. 

Responsibilities of the role will include:

Centre/Stores Marketing:

• Development of individual store marketing strategies, tailoring to their needs and related demographic development
• Regular liaison with centre management, working collaboratively to ensure strong brand exposure in each centre, including promotional, media campaigns and web profiles.
• Setting up a rolling call programme to check in with each centre’s marketing team (supplemented with periodic in-person visits) to ensure we’re the go-to brand for marketing opportunities.
• Proactively working with each centre to ensure our brand is optimally represented, ensuring visual consistency across all retail locations.
• Ensure the business is represented in each centre’s marketing activities throughout the year.
• Identifying local press opportunities for each store across social media, radio, magazines, podcasts, blogs etc.
• Propose marketing ideas to the Head of Marketing tailored to individual retail locations, considering local market nuances.
• Work with the Graphic Designer to propose appealing in-store displays, window presentations, and POS signage.
• Develop and distribute promotional materials, including in-store POS, centre marketing material and banners.
• Enhance the in-store shopping experience through customer engagement initiatives, such as personalized shopping assistance, styling sessions, competitions, or loyalty programs.

Management of Retail Marketing Calendar:

• Upkeep of calendar and centre dates within the yearly Retail Marketing Calendar.
• Managing the implementation of promotions and liaising with other stakeholders accordingly.
• Managing the timely creation of POS, window displays and decals in accordance with the Retail Marketing Calendar. 

Product Marketing:

• Weekly liaison with our Buying & Merchandising team on product sales information to ensure the appropriate products are always featured in our marketing plans
• Using the Critical Path Analysis (CPA) document for outlet store new product launches to ensure that:
• Key lines of store-exclusive items are identified in good time for video/photography for promotional use.
• Liaise with the Graphic Designer to update POS in accordance with the Retail Marketing Calendar.
• All store centres are aware of new launches to promote on their channels.
• Videos are created with Buying to ensure all store staff have sight of key features and product USPs.

Social Media:

• Develop social media strategy across multi-platforms; identifying new trends and timely implementation in line with our brand.
• Create original content across a variety of platforms and mediums. This includes social media copy, photography and editing.
• Identify and collaborate with relevant influencers to promote the brand and products for in-store and website success. 
• Manage influencer outreach, set clear expectations, and track influencer campaigns' success.
• Coordinate shipments of samples/ FOC monitoring/ tracking/ updating the talent. 
• Be the main contact for influencer comms and gifting to ensure consistent brand tov, owning and maintaining a directory of all influencers worked with across the business. 
• Daily maintenance of social channels responding to all content shared, both customer and influencer-related by replying to comments, commenting on posts and reposting stories.
• Liaise with Merchandising to understand newness and stock level to adjust all outreach and hype sheets accordingly. 
• Identify new channels, partnerships and collaborations i.e. podcasts, YouTube, TikTok to progress the brand.

Ad hoc:

• Supporting in the set-up organisation of brand campaign shoots.
• Assisting the wider team as and when required.
• Sending out images to centres and media publications as requested.
• Organising new store photography for use on our Store Locator/Google.
• Stay updated on industry trends, consumer preferences, and the competitive landscape to adapt strategies accordingly.
• Create social-first content by capturing BTS, Instagram reels, styling videos and store content.
• Collect and utilize customer feedback to improve the retail experience.

Looking for the next step in your career? Think Specialist Recruitment.

Think Specialist Recruitment is an independent support staff recruitment agency based in Hemel Hempstead and working across the Herts, Beds and Bucks area. We specialise in permanent and temporary recruitment with areas of expertise including; administration, customer service/call centre, PA/secretarial, human resources, accountancy and finance, sales admin/sales support, marketing and IT Helpdesk/IT support.

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