Hemel Hempstead, Hertfordshire
Permanent
£22,000 to £25,000
Reference: 2014
We have an exciting opportunity for a Marketing Executive to join one of the UK’s leading companies in their industry. This role will proactively manage and execute effective marketing campaigns to its customers. You will be expected to work within agreed financial budgets and time deadlines and to demonstrate sound marketing expertise, commercial acumen and a strong customer service ethic.
A minimum of 2 years of broad marketing experience across the marketing mix is required.
Duties:
- Support the Marketing Manager – Brand & Campaigns in the implementation of the marketing plan and calendar, supporting campaigns, key trading dates and local initiatives
- Own the marketing support for one or more categories
- Support the launch of new initiatives
- Monitor the effectiveness, measure and report on marketing activities
- Demonstrate sound commercial awareness throughout marketing activities
- Support the Marketing Manager – Brand & Campaigns with the implementation and maintenance of marketing information systems to support the business
- Support teams with tactical marketing initiatives for attraction/engagement/retention of customers, administering requests using marketing support systems and using marketing expertise
- Support the Marketing Manager – Brand & Campaigns to manage relationships with key suppliers to KPI’s, including creative agencies, print and print management, PR, Media, merchandise, graphic designers, AV and experiential
- Identify and champion opportunities to enhance customer experience
- Represent the marketing team for selected projects
- Create, develop and manage marketing assets, including writing copy for different audiences and channels, collateral creations, POS, video, digital images, social media content
- Ensure timely, relevant and accurate content is maintained across channels for all customer groups, e.g. website, intranet, POS, eComms, in-centre screens and music
- Ensuring prices are recorded accurately and timely and are communicated effectively
- Give brand guidance support for digital marketing including web, social media and CRM
- Keep accurate records of costs and ROI across all marketing activities you are involved in
- Responsible for the accurate recording of costs and invoices against the central marketing budget
Candidate requirements:
- Excellent MS Office - skills must include excellent proficiency of PowerPoint, Word and Excel
- CIM Professional Certificate level or be working towards/Marketing Degree
- A minimum of 2 years of broad marketing experience across the marketing mix
- Able to develop and work effectively to project plans, deadlines and budgets
- Managing quality and effective output from marketing suppliers
- Demonstrable commercial awareness
- Excellent customer service skills with colleagues and other team members at all levels
- Creates a positive energy for the team and organisation
- Able to work autonomously, self-manage and prioritise tasks
- Highly organised with excellent attention to detail
- Knowledge in Marketing communications, Copy writing and editing, Campaign management, Time management and Project management
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